CITARELLA

As a Creative Manager and Lead Designer/Art Director at Citarella, I oversaw all design for the brand's first comprehensive refresh since 1983. I played a central role in building the Brand & Style Guidelines, which showcased a more modern and cohesive visual and verbal language. The impact of these Guidelines can be seen on the print and digital assets included below. Notable among them is the new e-commerce website, private label packaging / print, and in-store signage featured at the recently opened Citarella market in Hudson Yards.