change the odds
ONLY 6.7% OF WOMEN GRADUATE WITH STEM DEGREES. To really impact the gender gap we needed to reach girls who don’t think STEM is for them. So we showed them how they can connect STEM to their passion to change the world for the better. Using augmented reality, we showed them STEM solutions to the problems they care about.
role: concept campaign and narrative structure, art direct look + feel, oversee and execute design for graphics + animation, RUN shoot + production, oversee animation + edit FOR FINAL ASSETSAWARDS
Bronze @ The One Show Intellectual Property: Experimental / Internal Projects / R&D, 2018
Bronze Glass Lion @ Cannes Festival of Creativity The Lion for Change, 2017
Silver @ CLIO Awards Brand Partnerships & Collaborations, 2017
Silver @ CLIO Awards Integration Campaign, 2017
Finalist @ London International Awards Digital: Corporate Image, 2017
Finalist @ London International Awards Digital: Innovative Use of Digital, 2017
Finalist @ London International Awards Digital: Health & Wellness, 2017
PRESS
Adweek | Creativity | Adage | GeekWire | Yahoo Tech | US News | Entrepreneur
LinkedIn Career Explorer
National Geographic "Make What's Next Day" Event
@ Microsoft, New York City
to further empower their pursuits, we partnered with LinkedIn to create a future career explorer, and built a girl-powered bot that assists girls on their paths toward careers in STEM. And our Patent Program for young women is continuing to help patent some truly groundbreaking ideas.
makewhatsnext.com | microsoft.com/en-us/patent-program
