ToddleRs kill: Keep America Safe
Silver @ ADC Awards Advertising: Branded Content & Entertainment / Online Video - Short Form, 2017
Merit @ ADC Awards Integrated: Integrated / Integrated, 2017
Merit @ The One Show Events & Experiential, 2017
Finalist @ NY Festivals Best use of media: Film Online Category, 2017
Finalist @ NY Festivals Digital: Best use of media: Public Service / Social media Category, 2017
Silver @ NY Festivals Best Use of Media: Digital / Viral Category, 2017
Silver @ NY Festivals Activation & Engagement / Events & Stunts Category, 2017
Gold @ Epica Awards Health & Safety Film, 2016
IN 2016, TODDLERS SHOT AND KILLED MORE AMERICANS THAN TERRORISTS.
Politicians talk a lot about keeping America safe yet continue to do nothing about gun violence. Last year alone, more Americans were shot and killed by toddlers than terrorists. In fact, toddlers gun down American citizens on a weekly basis. So to demand action from policymakers and shine a spotlight on these highly ignored facts we created a satirical campaign proposing a solution to the gun problem: “Lock-up the toddlers. Keep America safe.”
“I was upset because unfortunately, dozens of toddlers injure themselves, even kill people with guns.”
- Hillary Clinton
After there was little mention of gun reform during the election season, The Brady Campaign used this PSA to force conversation around the issue. The campaign received a lot of attention in the national press and even Hillary Clinton talked about “killer toddlers” and common sense gun laws in the third presidential debate.
Toddler Amnesty Activation
An event in Texas (where they really love their guns), where for one day instead of taking away peoples guns like a typical amnesty event, we offered to take passersby’s toddlers “no questions asked” to keep them away from their guns.